Development prospect of children's bicycle market
The Hong Kong trade development council recently released a comprehensive survey report on the Chinese toy market, pointing out that there is huge room for development in the Chinese toy market. HKTDC encourages Hong Kong businesses to exploit their advantages and enter the mainland market as early as possible. The report says most children in mainland China are only children and are increasingly favored by their parents. Parents on the mainland are paying more attention to toys, especially in big cities like Beijing, Shanghai, guangzhou and chengdu, where parents spend an average of 100 yuan a month on toys for their children, accounting for 2.5 percent of the total family income.
The reason why the mainland children's bicycle market is becoming mature is that more and more parents agree that children's bicycle plays an important role in children's healthy growth, so they are willing to buy children's bicycle for their children. In addition, according to mainland children's car dealers, the main advantage of most local brands of bicycles lies in the low price, but the workmanship is not sophisticated enough. Compared with Hong Kong and foreign brands, the product design concept of the mainland is still relatively backward, and the color and material are also relatively inferior. Therefore, Hong Kong children's bicycles are well designed, high-grade and safe. This view has been recognized by the mainland consumers. With these advantages, Hong Kong businessmen should feel at home in the increasingly mature and quality-oriented bicycle market in the mainland.